Broback's Blog

I’m eager to get my hands on Groundswell by Charlene Li and Josh Bernoff. Coworker Jason Preston has a review copy and says he will forward to me when he’s finished. For the time being, I’ll let this review by the Financial Times be my guide. So far it looks like the kind of book that’s right up my alley. The cheerleading tomes that breathlessly advocate “this is a revolution! — it’s about openness!” Don’t do that much for me, but practical, business-oriented books that focus on strategy and tactics keep my attention. That’s what we appear to have here. Based on the presentations I’ve see from her at conferences, I would expect no less from Charlene Li. 

“The resulting book is not so much a manifesto or a dissection of online culture as it is a how-to manual for executives and mid-level managers trying to navigate this fast-changing and often confusing environment.”

Also people like me with Econ degrees can warm right up to data and graphs:

“What Groundswell lacks in pop culture pizzazz it makes up for in wonkishness. Li and Bernoff present an array of charts, facts and case studies to help readers understand ‘the Groundswell...'”

Get it at Amazon.